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This site represents a kind of blue sky thinking about an idea to promote Linux and open source software. It is an experiment that grew of of an idea I proposed in various talks I have given. I envision the Linux and Open Source Marketing Board as an industry umbrella organization whose purpose it is to send a consistent, positive message about FOSS (of which Linux is the poster child) to both the public and other members of industry. Although I am calling it an experiment at this time, I see no reason why we can't breath life into the LSOMB and really make Linux and FOSS part of the public consciousness.

I originally suggested this idea during my keynote at the fifth annual Free Software and Open Source Symposium at Seneca College, York University. You can watch a clip from the talk below or, if you prefer, you may choose to download a copy here. -- Marcel Gagné


You are your own Linux Marketing Board

I carry an Ubuntu disk with me at all times -- it is a case of "Don't leave home without it". Why? If I get a chance to talk to a person about Linux I want to make it as easy as possible for that person to try it out.
I have to admit that I have not had as many opportunities to hand out disks as I would like. I am thinking that what would be just as helpful in the promotion of Linux is a short handout to give to people. Something quick, short and inexpensive to produce.

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Marketing & Advertising

Getting the message that Linux and open source applications are out there, mature, useful, and yes, exciting, is extremely important to the future. The average person on the street must be made aware of open source software, what it is, and what it can do for them. Part of this organization's mandate is educating the public, one of the core purposes of marketing. To most people, that usually means advertising.

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